. Choosing a business... The business you choose should fit with realistic goals and an honest assessment of yourself. This checklist will help you decide on a business that can be successful for you. . Is this the kind of work I really enjoy?   Look to your current interests. Many successful small businesses grow out of hobbies because a hobby is chosen for all the right reasons - you enjoy the task, the challenge, and the time spent.   Do I have the required technical expertise? Don't get involved in a business if you know little or nothing about it. When you have the necessary technical expertise, you can ask the right questions, make good business decisions and assess other "expert" opinions.  Can I make enough money in this business? First, your financial goals should be realistic. Then look around at similar businesses to see how they are doing. Talk to the owners. Most will give you enough information for you to decide if it's right for you financially. This will help you to pick a business that can satisfy your financial goals.  Can I get the help I will need? If your business is not going to be a one-person operation, you need to find out if the right kind of help is available in your immediate area. Are there similar businesses in the area? Also check with local employment agencies.   Do I understand the market? Will you be able to find customers? Do you have the knowledge required to set prices appropriately? Will you be able to direct a marketing program? (You might not do this yourself, but you may have to manage the effort).