BUSINESS PLAN
I. INTRODUCTION [Add text here] II. EXECUTIVE SUMMARY [Add text here] A. Brief Summary of Plan/Opportunity [Add text here]
B. Major Objectives - implementation of the plan/opportunity [Add text here]
C. Description of Product(s)/Service(s) [Add text here]
D. Marketing Strategy [Add text here]
Competitive advantages [Add text here]
E. Financial Projections [Add text here]
F. Primary Risks [Add text here]
G. Conclusion [Add text here] III. HISTORY OF THE (PROPOSED) BUSINESS [Add text here]
A. Background of the Principals, and/or Company Origins [Add text here] B. Background of the Product(s)/Service(s) [Add text here] C. Corporate Structure [Add text here]
D. Capitalization, or Source of Funds [Add text here]
E. Brief Outline of Company Successes or Experiences, If Any [Add text here]
IV. DESCRIPTION OF THE BUSINESS [Add text here]
V. DESCRIPTION OF THE MARKET [Add text here]
A. Target Market: Who? How Many? [Add text here]
B. Market Penetration Projections and Strategies [Add text here] C. Analysis of Competition: Who? Strengths and Weaknesses? [Add text here]
D. Estimated demand for product/service [Add text here] VI. DESCRIPTION OF THE PRODUCT(S) [Add text here]
A. What Is To Be Developed or Sold? [Add text here]
B. Status of Research and Development [Add text here]
C. Patents, Trademarks, Copyrights [Add text here]
VII. OWNERSHIP AND MANAGEMENT STRUCTURE [Add text here]
A. Owners and Their Experience [Add text here]
B. Managers and Their Abilities, Training and Development, and Experience [Add text here]
C. Organizational Structure [Add text here]
VIII. GOALS - OBJECTIVES / STRATEGY FORMATION [Add text here] A. Revenue Forecasts [Add text here] B. Marketing Plans/Advertising and Sales Promotion [Add text here] C. How Sales Are To Be Made [Add text here] D. Operational Plan (premises, facilities, employees, admin framework, operational process, key success factors, parties and areas impacted) [Add text here] E. Quality Assurance Plans [Add text here] F. Financial Plans [Add text here] G. Future Plans (strategy: 1-3 years and longer than 3 years) [Add text here]
IX. FINANCIAL ANALYSES [Add text here] A. Projected Income Statements (Three Years) [Add text here] B. Projected Balance Sheets (Three Years) [Add text here] C. Projected Cash Flow Analyses (First Year, Three Months) [Add text here]
D. Cost/Volume/Profit Analyses, Where Appropriate [Add text here] E. Projected Statements of Changes in Financial Position [Add text here] F. Financial Ratios, if Practical [Add text here]